Latina Nerds Workshop


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The Power of Tech + Business Combined

The first and largest Latina Nerds Network of its kind; The place where Latina Nerds meet and collaborate to share and learn the very best in tech + business.

Latina Nerd Workshop was founded by Zitlalic Ley to empower Latina women business owners in the latest technologies and business solutions as well as to provide business tips-and-tricks taught by leading industry experts. Latina Nerd also wants to recognize successful and innovative Latinas who are utilizing technology to make a difference in our community.

Zitlalic Ley realized early on that most Latina businesswomen are deficient in technology, marketing, and business basics. Through our intensive research, we found that there were many Latina business owners who misuse their valuable time performing critical and day-to-day tasks, which can be completed in a matter of minutes by using the proper technology.

Latina Nerd is developing and using innovative strategies to reach out to Latina business women to empower them by using and implementing the latest technology and business solutions for their businesses. Latina Nerd is creatively impacting the Latino community through “simple and cost-effective, yet powerful” technology and business solutions as well as workshops and one-on-one training.

Latina Nerd created a Latina Nerds campaign promoting the intellectual Latina Women and it was extremely successful. We were overwhelmed by the support it received, which led to hundreds of Latina women becoming members of this Latina Nerd movement and network.

Our Speakers:

Leo Gonzales,
Principal Hardware Engineer, Oracle Corporation

  Presentation: The Cloud and Data Analytics for Businesses


Principal Mechanical Engineer with extensive experience in Design, Manufacturing and World Wide Operations Engineering (US, Europe, Latin America and Asia) Experienced in diverse industries such as computer, automobile, medical and Cloud computing. Strong problem-solving abilities, excellent leadership, lead cross-functional teams, self-managed with exceptional technical and communicative skills.

Specialties: Product Development, Technical Program Management, Manufacturing, Process and Operations Engineering. Technical leadership in developing and bringing-up products and process, instrumental in enabling the release of a mature quality products and supply chain. World Wide qualification of major External Manufactures; Xyratex, Mitac, Quanta, Foxconn, Flextronic, Synnex, Sanmina, Celestica, LSI, Solectron, and Shieni.


Stacie deArmas,

VP of Strategic Initiatives and Consumer Engagement, Nielsen

  Presentation: Latina: The New American Entrepreneur


Stacie M. de Armas is a subject matter expert and thought leader on the U.S. Hispanic market. She helps major brands, multicultural organizations, advocacy and community leaders and consumers – uncover trends, deconstruct the complicated and better understand and tap into the power of the U.S. Hispanic market. She has previously served as vice president of community alliances, vice president of multicultural advocacy and marketing, and director of Hispanic marketing. As a thought leader with more than 20 years of experience in diversity marketing, communications, media and consumer survey research she has been an integral part of Nielsen’s multicultural market expansion and success.

In 2017, she was honored by the Imagen Foundation as one of the Most Powerful and Influential Latinas in Entertainment and in 2014 as one of LATINA Style Magazine’s top ten Latina executives. She is also an adjunct professor of Qualitative Research at California State University, Los Angeles in the College of Business & Economics. Of Cuban descent, Stacie resides in Los Angeles, CA.

Wendy Centeno,

Co-Owner/Chef of Vchos Food Truck

  Presentation: How I Turned My Passion into a Business 


Wendy C. Centeno is the co-owner and Chef of Vchos Food Truck, Los Angeles’ first Salvadoran food truck. Previously a food veteran in Sonsonate – her hometown in El Salvador – and in the Las Vegas culinary worlds respectively, Wendy has spent the last 7 years offering

The City Of Angels her expertise in traditional Salvadoran cuisine with the occasional Californian twist. Wendy and Vchos Food Truck have received media attention, most recently from platforms such as BuzzFeed’s Pero Like, Univision Despierta America, and Zagat just to name a few.

Although she trained as an Industrial Engineer at the Universidad Centroamericana – José Simeón Cañas, the lessons and memories she learned in the kitchen, passed on to her by her grandmother, mother and aunt were the inspiration that led her to pursue her food business dreams. As an ambassador of Salvadoran culture and cuisine, Wendy is very proud that Vchos Food Truck has been able to serve Salvadoran food all throughout LA and beyond.

Dulce Castellanos,

News Correspondant at Univision, Dulce Castellanos

  Master of Ceremonies for the Latina Nerd Workshop


Dulce Castellanos was born in Guerrero, Mexico and at the age of three traveled to the United States with her parents in search of a better life. She was raised in Garden Grove, California and graduated cum laude from California State University, Fullerton with a bachelor’s degree in Broadcast Journalism. Her career in television began in 2012 at Estrella TV as a news reporter for the local newscast, Noticias 62. She also participated in the National Newscast with Myrka Dellanos and in Cierre de Edición with Enrique Gratas. She also became the news anchor for the local newscast at noon.

In 2016 she joined Univision Network as a news correspondent in Los Angeles for Noticiero Univision with Jorge Ramos and formerly María Elena Salinas. She also participates on Despierta America and Primer Impacto. Her greatest work has been covering the topic of immigration which she enjoys the most. Her goal is to share the incredible stories of immigrants in their search for the American dream. During her free time, she surrounds herself with her family and she enjoys hiking and traveling.

Zitlalic Ley,

CEO, Latina Nerds and Latina Nerds Tech + Business™ Workshop, Founder



Zitlalic Ley is the founder and CEO of Latina Nerds™, a company exclusively focused on the professional logo design for businesses. Besides being a former All-American athlete in college, a business owner, and a true Latina Nerd, Zitlalic also has experience in start-ups,  non-profits, and government with expertise in business-growth initiatives and multicultural and innovative brand strategies.  Zitlalic previously worked for Square Inc., where she launched the first Square en Español initiative in Southern California, increasing the Hispanic user base by 25% nationwide. Zitlalic also worked in Silicon Valley at a smartwatch jewelry startup and was the National Coordinator for the Membership and Student Chapters of 11,000 Latino students at ALPFA. Further, Zitlalic worked with the NLBWA-LA’s executive team to implement technology solutions and innovation and worked also as Director of Technology for RPAA. In addition, Zitlalic worked for MALDEF in Washington D.C. to create opportunities for minorities to excel academically and increase government resources for low-income students.

Zitlalic recently launched her first Latina Nerd™ Tech + Business Workshop to empower Latina minds through technology and business, and to defined Latina Nerd as an intelligent and success-driven Latina who’s passionate about technology and business.Zitlalic has participated in a variety of leadership programs, such as the Global Leadership Program at Harvard Business School, Social Innovation Fellowship from Starting Bloc and Emerging Latina Leadership Program at NLBWA-LA.

Zitlalic, a native of Sinaloa, México, is a results-driven Latina who is very passionate about branding,
technology and helping others and believes that a small group of passionate and talented people can make a difference in the world.

— Event Details —


801 N Brand Blvd. Penthouse, Glendale, CA 91203


801 N Brand Blvd. Penthouse, Glendale, CA 91203 ($10 validation provided after the workshop.)

Additional questions contact us at

We look forward to seeing you there!  

Thank You to Our Sponsors & Official Partners:

Hourly Schedule

09:00 AM - 10:00 AM
Registration and Networking
10:00 AM - 10:10 AM
10:10 AM - 10:50 AM
Speaker 1
Speaker: Stacie deArmas - Topic: Latina: The New American Entrepreneur
10:50 AM - 11:45 AM
Speaker 2
Speaker: Leo Gonzales - Topic: The Cloud and Data Analytics for Businesses
11:45 AM - 12:00 PM
Speaker: Wendy Centeno - Topic: How I Turned My Passion into a Business
12:00 PM - 12:30 PM
Closing Remarks + Networking


Mar 24 2018


09:00 AM - 12:30 PM




801 N Brand Blvd. Penthouse, Glendale, CA 91203
Zitlalic Ley


Zitlalic Ley
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